It's been a long time and I stop working on this material.
I conceived and created the Brand Identity Guidelines design based upon a new Information Architecture which shows every single and detailed artwork aspect in several tables.
The Brand Style Guide document shows the reasoning carried out, passing through the color system adopted, the typographic scale, the payoff, the contrasting variations and guidelines for use. Documentation was adopted that summarized the design reasons in detail, passing from an initial version up to the definitive one
In fact, it is possible to deduce from a series of pages of the Style Guide the design path that led the 01tribe brand to assume the form presented here and thus overcoming the previous one in its ten-year life path.
