I'm actually working on this project. I'll upload content soon
As today, she's also working under the title of Dietist which she could finally validate through the Ministero della Salute, in 2025. Matter of fact, I couldn't help but creating and producing a Brand Identity that she would use across social medias and website, even products like the Body Shape course online and related material (eBook, documents and much more)
I conceived and created Amanda's trademark & logotype design by making Information Architecture. I developed every single and detailed artwork aspect in several tables.
With Amanda the Brand Style Guide document improved even more to a higher level design. Main goal was to convey every single aspect of a brand in a much better way. In fact, the document shows the methodological and technical reasoning carried out to get the final result, passing through the color system adopted, the typographic scale, the payoff, the contrasting variations and general conditions of use.
The final result was exported to a Pdf format that clearly showcase the brand new Amanda's identity. This document is intended to be used a the main reference for her, while working on her material and or in collaboration with her peers. By doing so no one could intentionally or would involuntary violates her brand's features, characteristics and rules to keep it clean and consistent
The production of the pictogram and logotype match different scales, for example from the icon of a browser shortcut link to the printed poster. The choice of the letter "A" comes from the name Amanda, while the leaves was a choice inspired by the concept of peace and mindfulness. In fact, the idea of Amanda De Santi is strictly related to an improved lifestyle based upon her food education.
My wife and I had a great time creating together this two awesome and useful products about savory & sweet recipes. As she was writing down the recipes either in italian and english, I could explore the best and fast way to collect and design her ideas in the form of two eBooks
If a Designer is not defined by the tool, well then i used Google Slide to design these two eBooks with interactivity in mind. I could make large use of master slides to make this happen, but most of all I had to take care of grid layout and typography according to her Brand Identity guidelines
Once the artwork was done, I could explore the Amazon app to make it available for selling online via Kindle devices. This tool helped me to prevent common usability errors and allow me to test the best visibility for users to read and digest easily, once the ebook were payed and downloaded.
The advantages of holding and eBook comes from the hyperlink system that allow the users to move easily trhough all the pages. This was the fun part, as Amanda and I could test these two eBooks either on Desktop and Phone viewport to check its usability at its finest. The main menu would help users to go back to Index anytime at any point in any page, while chapters could be targeted from main menu to jump right into them.
In fact, the idea behind these tow eBooks consisted in helping users to make recipe, while operating in the kitchen. We even included a video Tutorail on how to properly use these eBooks
Savory & Sweet Recipe were sold online through Amanda showcase website with these final appealing appearance. Also, these products included two bonus for users to be read, Thè and natural Spices.
Nowadays, freelancers know for sure that it's mandatory to appear online in social medias to get the most outta the filed industry in which they operate.
Amanda was keen on food education strategies, while I was planning the best way for her to deliver messages via Post. I conceived and produced Post Templates for her to use on Instagram and Facebook. Not to mention the Video Editing process to make Reels and Stories appealing and clean
The final result were easily accessibile to users, while navigating her Instagram profile. These templates were designed according to Amanda's Brand Book guidelines to keep her identity clean and consistent across the media
The Instagram app was built in such a way users should use the features Stories to present themselves in a smart way. Amanda and I conceived and produced interesting stories to digest within her Instagram profile
VideoInstagram is just fine, but a minimal website is still a great idea to help her clients to find her online. I created and produced a simple showcase website to collect Amanda's products ready to be downloaded by her followers
Like any other website around the world, the Graphic Design process was involved to make the content appealing and useful for readers navigating online.
Before even start with the website Amanda was planning the concept in order to provide clients with the most easy and useful information about herself, her products, form to access her masterclasses and even a blog for delivering food education messages
While the Front End Development process was based on Wix Tools, a popular content management system (Cms). Even thjough this Cms is easily customizable by anyone, I provided Amanda with Layout structure, viewport responsiveness and more dynamic features
While taking care of the User interface I had to test the usability of these webpage like for example the internet speed connection users might encounter
Amanda's showcase website was delivered either on Desktop and Smartphone
Amanda collaborated along with a Marketing Specialist to help her visibility enhance on the social media and web.
