It's been a long time and I stop working on this material.
I conceived and created the logo design by making my own Information Architecture which shows every single and detailed visual aspect in several tables.
The Brand Style Guide document shows the methodological and technical reasoning carried out to get to the final result, passing through the color system adopted, the typographic scale, the payoff, the contrasting variations and general conditions of use.
For the purpose of training, the brand and logo inspired by the fastest animal in the world, the cheetah, was produced. The execution saw the application of negative spaces to create an alternative brand, always in compliance with the rules established in the Style Guide
